Invest in mutual funds with a person to talk to
Start a monthly SIP, invest a one-time amount, or save tax with ELSS. We are a mutual fund distributor: we help you work out how much to invest and which kind of fund fits your goal, then we do the paperwork with you and stay with you in the years after.
Three ways to invest
Which one fits depends on where the money comes from and when you need it back.
SIP
A fixed amount, invested every month.
- Suits money you earn month to month
- You buy at high and low prices alike, so timing matters less
- You can pause, change the amount or stop
Lumpsum
One amount, invested in one go.
- Suits a bonus, a maturity or money already lying idle
- The whole amount is exposed to the market from day one
- Can be staggered over a few months if you would rather not go in at once
ELSS
An equity fund with a three-year lock-in, used to claim a deduction under Section 80C of the old tax regime.
- Locked in for three years from each investment
- Only useful if you are on the old tax regime
- Still an equity fund, so the value can fall
What we do, and what we don't
Being clear about this up front saves everyone time.
We start with the goal, not a fund
How much you need, by when, and how much of a fall in value you could live with on the way. Everything else follows from that.
We explain the kind of fund, in plain words
Equity, debt, hybrid, index and ELSS: what each is meant for, how long you should be prepared to stay in, and what can go wrong.
We complete the paperwork with you
KYC, the bank mandate, folio details and your nominee, usually in one sitting. You sign; we make sure nothing is missing.
We review it with you
A raise, a new loan, a child, a move: when life changes, the amount or the mix often should too. A review costs you nothing.
We don't publish rankings or past returns
No "top funds" tables, no star ratings and no return charts on this site. Scheme documents and the fund house's own factsheets are the place for that.
We don't promise a return
Nobody can. Mutual funds are market-linked, so the value of your investment can fall as well as rise, and past performance does not tell you what happens next.
How investing through us works
Tell us the goal
A callback form, a phone call or a WhatsApp message. We ask what the money is for, when you need it, and what you already hold.
We work out the amount with you
The SIP, lumpsum and ELSS calculators on this site are the starting point. We go through the assumptions behind the number so you know what it does and does not tell you.
We shortlist by category and mandate
We put a small shortlist in front of you, with the scheme documents, and explain why each one is on the list and what its risks are.
KYC and the application
One-time KYC if you have not done it before, then the application and bank mandate. Turnaround is usually [KYC TURNAROUND].
Your first instalment, and then reviews
Your money goes to the fund house, never to us. After that we check in with you and adjust the plan when your life changes.
Ask us about mutual funds
Tell us what you are trying to do. An advisor calls you back and walks you through the options, with no obligation to invest.
Mutual fund questions
What does a mutual fund distributor do?
A distributor helps you understand the options, completes the application with you and stays your point of contact afterwards. Your money goes to the fund house, not to the distributor, and the fund manager makes the investment decisions inside the scheme.
Do I pay you a fee for this?
You pay us nothing directly. Distributors are paid a commission by the fund house out of the scheme, which is disclosed in the scheme documents. Ask us and we will tell you what applies to anything we put in front of you.
Can you tell me which fund will do best?
No, and neither can anyone else. We can explain what each kind of fund is designed to do, what its risks are and how it fits your goal, but we do not rank funds or predict returns.
Is my money safe in a mutual fund?
It is not a deposit and it is not guaranteed. Mutual funds are market-linked, so the value can fall as well as rise. Your holdings sit with the fund house and its registrar in your own name or folio, and you can redeem as the scheme allows.
What do the calculators on this site tell me?
They show what an amount would grow to at a rate you choose, so you can compare one plan with another. They are illustrations, not forecasts: each one lists the assumptions it used, and actual returns will be different.
Which fund houses can I invest in through you?
We work with [AMC PARTNERS]. Tell us what you are looking for and we will confirm what is available before you fill in anything.
What is the smallest amount I can start with?
Each scheme sets its own minimum, and they differ a lot. As a guide, monthly SIPs typically start from [MIN SIP AMOUNT] and one-time investments from [MIN LUMPSUM AMOUNT]; we confirm the exact minimum for whatever you choose.
Do I need KYC before I invest?
Yes. Mutual fund KYC is a one-time process and it works across fund houses. If you have already done it, we reuse it; if not, we do it with you before the first investment.